Podcast listenership continues to grow rapidly worldwide, with over 80 million Americans tuning into podcasts every month it has already become a massive channel for connecting with your audience.
Podcasts can position you as the leader in your niche: you will have more access to other influencers in your niche because some may be willing to be on your show. But it’s not just the access to listeners and guests that makes podcasting so exciting.
Podcasts can serve as a powerful content engine for your marketing efforts across channels. Your podcast can fuel the conversation happening on Facebook, Instagram, LinkedIn, and YouTube; while building an attentive audience through email and messenger.